JBL Sonic Identity

Project Overview

A bold case study for JBL exploring the fusion of sound and self-expression through visual design. This project reimagines how a music brand can connect emotionally and aesthetically with younger, creative audiences through a vivid, immersive identity.

Project Overview

Client

JBL

Studio

Divi Pixel

Team

Mohit Choudhary

Date

January 2024

Category

Rebranding

THE UNLEARN PLATFORM

30%

Bounce Rate Decrease*

Objective

To craft a contemporary visual identity that brings out JBL’s energetic, youthful spirit — highlighting its emotional resonance through color, texture, and human connection.

Creative Direction

Color: Deep indigo and electric neons simulate the visual intensity of high-quality sound.

Texture: Particle overlays symbolize dynamic audio — bass drops, treble vibrations, and lyrical flow.

Portraiture: Focused on human emotion, representing music as a deeply personal and expressive experience.

Tools & Software

Adobe Photoshop

(compositing & retouching)

Adobe After Effects

(motion design prototype)

HubSpot

(Integrations, and Resources)

Figma

(UI mockups and layout tests)

Blender

(for texture simulations)

Showcasing high-performance design and automotive creativity. Explore Now!

Have Questions? Get in Touch!

Email Me

Let’s start a conversation.

hello@sample.com

Call or Message

Quick chats, faster replies.

+1 (646) 123-4567

Based in New York

Work with clients worldwide.
I’m just one message away.

Let’s Connect Online

Follow along on social media.
I'm Jan 👋, really excited to talk to you.

Get Fresh Updates Straight to Your Inbox

Cover van het boek "Relaties kun je leren" van Barbara Veldt, een vierkant boek met zachte kleuren, subtiele

Meld je aan en ontvang het gratis hoofdstuk van 'Relaties kun je leren'

Wij beschermen je privacy en sturen alleen waardevolle updates. Uitschrijven kan wanneer jij dat wilt.

Menu Versterk je relaties, verrijk je leven!