The North Face Flow

Project Overview

A bold case study for JBL exploring the fusion of sound and self-expression through visual design. This project reimagines how a music brand can connect emotionally and aesthetically with younger, creative audiences through a vivid, immersive identity.

Project Overview

Client

JBL

Studio

Divi Pixel

Team

Mohit Choudhary

Date

January 2024

Category

Rebranding

THE UNLEARN PLATFORM

30%

Bounce Rate Decrease*

Objective

To craft a contemporary visual identity that brings out JBL’s energetic, youthful spirit — highlighting its emotional resonance through color, texture, and human connection.

Creative Direction

Color: Deep indigo and electric neons simulate the visual intensity of high-quality sound.

Texture: Particle overlays symbolize dynamic audio — bass drops, treble vibrations, and lyrical flow.

Portraiture: Focused on human emotion, representing music as a deeply personal and expressive experience.

Tools & Software

Adobe Photoshop

(compositing & retouching)

Adobe After Effects

(motion design prototype)

HubSpot

(Integrations, and Resources)

Figma

(UI mockups and layout tests)

Blender

(for texture simulations)

Showcasing high-performance design and automotive creativity. Explore Now!

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Project Detailed Video
Project Description
Led the front-end development of client websites using React, HTML, and Tailwind CSS. Built dynamic interfaces, integrated REST APIs, and improved Core Web Vitals scores across all projects.
Basic Information

PROJECT

E-COMMERCE WEBSITE

DATE

17 MARCH 2025

ROLE

FULL-STACK DEVELOPER

STACK

REACT, NODE.JS, MONGODB

Deliver

30 July 2025
Project Include
Color Palette
40%
20%
20%
10%
10%
Tools Used

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